I consider myself a "coffee snob". And when it comes to coffee, this has to be one that stands above them ALL. I always use to drink my coffee with cream & sugar until I came across this unique flavor. Just brewing it & smelling the beautiful aroma filling your house will take your favorite comfort zone!! To brew it in a French Press should almost be considered a SIN ! ! ! The flavor is outstanding and should be enjoyed without adding anything, but if you do add cream or sugar, please allow yourself the time to sit back & enjoy EVERY SINGLE SIP! ! ! This is one coffee that should never be rushed through. Full of flavor, dark, bold & VERY RICH.