My first experience with this coffee was not what I expected. This coffee is very smooth and not as bitter as the darker roasted coffees. As an experiment, since this coffee is only available on line, I bought another brand of light roast coffee at the local market to find that the color was darker and the taste of the coffee more bitter in comparison. Do not be fooled, this coffee has more caffeine than the darker roasts; the only thing you are giving up is the bitter taste. Therefore, if you like coffee that is mild in taste, does not stick with you all day, and will not let you down caffeine wise, then I recommend this coffee.