For me this does not taste of coffee at all - which I did expect. Instead it's a very rich (yet slightly bitter) hot cocoa when the 6 oz setting is used. If you want a rich tasting cup of hot chocolate or hot cocoa you will probably love this! Bitterness might be taken out if you add sugar or a little cream with it.
It's very chocolate and I enjoyed it. I would probably rate this higher if I hadn't been looking for coffee flavor as well.
I think this is better than Starbucks caramel macchiato! Not only is it fewer calories, costs a lot less, but I can make it whenever I want in my own home! Hows THAT for a winner?! The ONLY drawback for me is that it tastes so good I don't want to stop at just one! I LOVE this flavor!