For years, my daily coffee has been Gevalia French Roast. From the addictive aroma when first opening a fresh package to the aroma as it brews, followed by the smooth, rich taste without a hint of bitterness, even when made strong the way I prefer, it is always the highlight of the day! I always make my "brew" in a 4-cup, cone-shaped drip coffee maker, which concentrates the water over the grounds during brewing, using Gevalia's cone filters. My recipe: 3 cups of filtered water (using the coffee maker's water measure) and 4 level scoops of French Roast, using Gevalia's measuring scoop. The result fills a 20-oz.ceramic cup with brewed perfection, full-bodied and robust, without a hint of bitterness! I keep the cup on a cup warmer and savor the coffee at my leisure. Brew it up and enjoy!