We have been purchasing Stockholm Roast for decades. I've tried some of your other coffees, and yes, many are very good and one or two may even come close to Stockholm but none of them equal this delicious coffee. This was a coffee that had a robust flavor but did not turn bitter before you finished the pot. I purchased the last of the Stockholm ground that you had in stock and I'll truly miss it when I've used it all up. Several family members and friends became Gevalia customers over the years because they had enjoyed this coffee in our home. Please reconsider your decision.