Traditional roast has been my all time "go-to" blend for over 25 years, however I have found that it is not the same rich great flavor that it used to be. My boxes are different each time I receive a shipment. I normally would have given this an excellent rating BUT I'm never sure anymore if it is going to be as flavorful from box to box. Does the fact that this has gone to retail sales affect the product? I am for the first time in over 2 decades thinking of discontinuing my Gevalia membership due to the product changes. Makes me sad as I have always been a "coffee snob" & ONLY Gevalia was the choice for me.