I've been drinking Gevalia coffee for over 10 years now and absolutely love their coffee and the convenience of automatic shipments. My preference is medium to dark coffee, so I like trying those varieties. After all this time, Stockholm Roast remains as my very favorite Gevalia coffee because it is strong and aromatic, but not the least bit bitter. I like my coffee best with half & half, no sugar. I like my tea best with a spoonful of raw sugar, no cream. Go figure! Great job, Gevalia!!!